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Writer's pictureLindsey Williams

Rebrand Yourself Using Toastmasters

Updated: Oct 2



"When we joined Toastmasters we were beginning the process of a personal rebrand."


As members of Toastmasters, our goal is to develop into the communicators and leaders we envision ourselves to be using the Pathways communication program. In terms of career advancement, we are enhancing our soft skills to reach our objectives while enhancing our confidence in our professional abilities. During this process, we endure position and career changes that require us to reinvent ourselves. The Harvard Business Review states that individuals frequently transform themselves for various reasons, such as embracing new challenges, seeking more fulfilling work, transitioning careers, and upgrading their skill sets.


"It is essential to influence discussions about you, even when you are not present in the room."


Personal rebranding is the deliberate process of altering and transforming one's personal image, reputation, and values. It involves aligning one's brand strategically with one's career objectives and presenting a uniform and genuine image to the public.



Utilizing Pathways Projects can greatly assist you in visualizing and carrying out a successful transition as you progress in your professional journey.


The Toastmasters Communication Program sharpens you with:

  • Communicating better on TikTok,

  • Selling yourself in job interviews 

  • Improving your ability to network and connect at business or social events

  • Creating or improving your online presence

  • Communicating better on YouTube

  • Creating awareness of your improved leadership or communication style through a speech

  • Becoming an influential public speaker

  • Improving your ability to speak off-the-cuff (saying something without having prepared or thought about your words first)

  • Providing and receiving effective feedback. (also, how not to take it personally)

  • Communicating Better on Podcasts




"Toastmasters serves as a resource to support your career progression, enhance your business development, and strengthen your interpersonal connections."


Here are some reasons why you might want to rebrand yourself:


  • Keep your brand current People may perceive you as outdated, especially if you have acquired new skills. This perception can impact crucial choices such as promotions and job opportunities, making it essential to ensure your image remains current. This is particularly crucial on social networking sites like LinkedIn.


  • Emphasize different aspects of yourself Rebranding can help you highlight your strongest points and set you apart from your competitors. For example, rebranding yourself could help you reap the professional benefits if you feel your creative potential is overlooked.

Harvard Business Review: What's the Point of a Personal Brand?


  • Take on a new approach

Rebranding offers the opportunity to adopt a fresh strategy and attract a new target demographic. 

Harvard Business Review: Reinventing Your Personal Brand




Veterans' Transition from Military to Civilian Life


Enhancing Veterans Marketability

Effective communication is one of the fundamental and crucial soft skills that a veteran should possess. While communication in a civilian job setting may vary from the military, veterans often possess numerous valuable communication skills that employers find desirable. During the hiring process, recruiters frequently inquire about the transferability of the hard and soft skills these candidates can apply to their civilian positions. 


The Toastmasters Pathways communication program is advantageous for Veterans in job interviews by assisting them in articulating the transferable hard and soft skills gained in the military for civilian job positions. Moreover, this program aids in personal rebranding by enhancing skills related to networking, establishing a social media presence, delivering personal introductions, speaking spontaneously in interviews, and engaging in Q&A sessions. Toastmasters has been a valuable resource in the military community, with numerous military bases hosting Toastmasters clubs.


What I Needed; the Toastmasters Communication Program Provided


"I reached a stage in my professional journey where I realized the importance of being more impactful."

 I was managing two careers simultaneously. I needed to find my voice. I needed to process information faster on my toes. I needed to improve my active listening skills. I needed to provide more effective feedback and accept it. I needed to organize, plan, deliver, and follow up. I needed an organized program where I could practice and make mistakes in a nurturing environment. Most importantly, I needed an organized program where I could be empowered to become the communicator, mentor, networker, and leader I aspired to be.

Lindsey L. Williams Jr, DTM/MPA /Certified Professional Coach

US Army, Retired/Department of Veterans Affairs, Retired

President, Keystone Toastmasters Club #3139

President, Rotary Club of Owasso, OK


Toastmasters in the Military


Toastmasters on Military Bases (examples)








The Benefits of Staying Engaged with the Pathways Communication Program from Toastmasters

By joining Toastmasters, we embarked on the journey of rebranding ourselves either personally or professionally through the Toastmasters communication program. Managing your personal brand by staying engaged with the process of rebranding yourself using Pathways projects could be the key to transitioning from a dissatisfying job to a fulfilling career.


Top 10 Job Interview Questions and How To Answer Them




Blogs:

 



Lindsey L. Williams Jr, DTM; US Army Veteran (Retired)


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Lindsey Williams
Lindsey Williams
Jul 30

I utilized the Toastmasters Communication program to leaverage my soft skills and transferable skills through my public sector and military careers. Both from which I retired. The program provided what needed to easily adapt to each promotion level I attained.

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