Toastmasters Club Social Media Plan

How often should I post on our social media pages and our club website?

"Public Relations is directly connected to membership in a Toastmasters club."

"Good public relations (PR) will build membership and gain public recognition.  It requires keeping the public (external audience) and members (internal audience) informed about club or district activities through effective communication channels and media relations." Most importantly, a social media plan can be a powerful tool in supporting your club's public relations strategy.

Here are some tips for using social media for PR:

Consistency

Maintain a reliable presence by posting regularly and using a consistent brand voice and tone across all profiles.

Identify your audience

Understanding your audience's wants and needs can help you understand your social media presence and it's purpose.

Create engaging content

Content is key to attracting and retaining the attention of your followers, advocates, and influencers.

Engage with journalists

Build relationships with relevant journalists by liking, commenting, and sharing their posts and stories.

Engage in conversations

Meaningful conversations with your audience can help you build a loyal community, demonstrate your brand's personality, and gain valuable insights.

Example of a Toastmasters Club Social Media Plan:

The club example below maintains a presence on four social media platforms and a website. The social media platforms are embedded into the club website on the left side of the home page. I found it easier to create my social media posts during the meeting and post them once the meeting ended.

View website: https://keystone.toastmastersclubs.org/

The Toastmasters Communication Program sharpens you with:

• Communicating better on TikTok,

• Selling yourself in job interviews 

• Improving your ability to network and connect at business or social events

• Creating or improving your online presence

• Communicating better on YouTube

• Creating awareness of your improved leadership or communication style through a speech

• Becoming an influential public speaker

• Improving your ability to speak off-the-cuff (saying something without having prepared or thought about your words first)

• Providing and receiving effective feedback. (also how not to take it personally)

• Communicating better on Podcasts

Blogs:

• Rebrand Yourself With the Pathways Communication Program

• Your Club Website is a Recruiting and Marketing Asset

• Promoting Club Meetings & Speech Contests

• Branded Digital Media Posts for Social Media

• Toastmasters Club Social Media Plan

• Social Media, Digital Media Creation, Video, Websites & Manuals

• Write a Compelling Blog-Pathways Level 4 Elective Project

• Public Relations Strategies-Pathways Level 4 Project

• Make Connections Through Networking-Pathways Level 3 Project

• Building a Social Media Presence- Pathways Level 4 Elective Project

• Toastmasters Vice President Public Relations Office

• Toastmasters VP-Public Relations TLI Training Slides Video/Role Summary

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Lindsey L. Williams Jr, DTM,