Toastmasters Vice President Public Relations Office

"Public Relations is directly connected to membership in a Toastmasters club."

"Good public relations (PR) will build membership and gain public recognition.  It requires keeping the public (external audience) and members (internal audience) informed about club or district activities through effective communication channels and media relations."

As Vice President of Public Relations (VPPR), you coordinate an active public relations and publicity program in your club.

By establishing and maintaining lines of communication between the club and its members and between the club and the public, you will increase awareness of Toastmasters through local news and social media.

Responsibilities:

• Protect the Toastmasters brand.

• Develop a public relations plan:

• Review and use the PR tools and resources available to you.

• Set goals: Review and evaluate your club's previous PR efforts, current objectives, and tactics to reach goals.

• Determine the PR budget for your club’s PR program.

• Create a publicity calendar to determine when and how you will promote your club.

• Indicate the vehicles and tools you will use to attract and connect with fellow members (internal audience) and news media (external audience), including club news releases, websites, and social networking sites.

• Communicate Toastmasters’ key messages when writing news releases and while speaking to members, potential members, and journalists.

• Be Persistent. Working with the news media takes patience and time. Mondo Times is a great resource for finding local media contacts. Don’t give up.

• Collaborate with your club leaders to discuss your PR plan, activities, and initiatives.

• Monitor the status of your goals. Report progress, activities, and news coverage to club and district leaders by email.

The responsibilities listed above are key to your success as a VPPR. It’s also important to know what you are not responsible for, so you can focus on public relations.

Let The World Know

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Reference: Toastmasters International

The Toastmasters Communication Program sharpens you with:

• Communicating better on TikTok,

• Selling yourself in job interviews 

• Improving your ability to network and connect at business or social events

• Creating or improving your online presence

• Communicating better on YouTube

• Creating awareness of your improved leadership or communication style through a speech

• Becoming an influential public speaker

• Improving your ability to speak off-the-cuff (saying something without having prepared or thought about your words first)

• Providing and receiving effective feedback. (also how not to take it personally)

• Communicating better on Podcasts

Blogs:

• Rebrand Yourself With the Pathways Communication Program

• Your Club Website is a Recruiting and Marketing Asset

• Promoting Club Meetings & Speech Contests

• Branded Digital Media Posts for Social Media

• Toastmasters Club Social Media Plan

• Social Media, Digital Media Creation, Video, Websites & Manuals

• Write a Compelling Blog-Pathways Level 4 Elective Project

• Public Relations Strategies-Pathways Level 4 Project

• Make Connections Through Networking-Pathways Level 3 Project

• Building a Social Media Presence- Pathways Level 4 Elective Project

• Toastmasters Vice President Public Relations Office

• Toastmasters VP-Public Relations TLI Training Slides Video/Role Summary

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Lindsey L. Williams Jr, DTM

Email: lindsey@lindseylwilliams.com